Stefan spent 16 years at Amazon with roles including director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How…
Read MoreStefan spent 16 years at Amazon with roles including director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How…
Read MoreProbably the best conversation I’ve ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce. In this episode we discuss: What is customer lifetime value, why you need to think about it, and how to get accurate data around it What opportunities are presented when you have…
Read MoreAnother ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you. In this episode we discuss: How he quickly increased customer referrals with one simple change Fixing leaky holes in your customer bucket Converting customers on your website Driving average order value on your site The importance of influencers and why you…
Read MoreIan builds Facebook ads and messenger bot flows for brands on Amazon. He’s got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. – Why customer lifetime value is important in advertising – What type of product he…
Read MoreNailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss: Why you shouldn’t worry about Amazon brands, they don’t have a soul The hack to getting traction on highly competitive keywords at a fraction of the cost The fastest advertising strategy to get sales on Amazon…
Read MoreKim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about…
Read MoreJason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future. In this episode we discuss: How many opportunities brands have to create an experience and one excellent example Why you must be building out impeccable experiences across all your touchpoints Customers expect…
Read MoreJohn’s spent the last 12-years building his Amazon agency and brings with him a seasoned, well versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss: The importance of data and how to utilise it How so many brands lack operational excellence and why…
Read MoreRyan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution. In this episode we discuss: How to make Amazon profitable FBA is no longer a…
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