George

EPISODE 26 – Stefan Haney

Stefan spent 16 years at Amazon with roles including director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How…

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Episode 25 Stefan Haney

Stefan spent 16 years at Amazon with roles including director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How…

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Episode 22: Rael Cline

Probably the best conversation I’ve ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce. In this episode we discuss: What is customer lifetime value, why you need to think about it, and how to get accurate data around it What opportunities are presented when you have…

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Episode 21: Charles Instone

Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you. In this episode we discuss: How he quickly increased customer referrals with one simple change Fixing leaky holes in your customer bucket Converting customers on your website Driving average order value on your site The importance of influencers and why you…

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Episode 20: Ian Smith

Ian builds Facebook ads and messenger bot flows for brands on Amazon. He’s got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. – Why customer lifetime value is important in advertising – What type of product he…

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Episode 19: Kyle Kirkwood

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss: Why you shouldn’t worry about Amazon brands, they don’t have a soul The hack to getting traction on highly competitive keywords at a fraction of the cost The fastest advertising strategy to get sales on Amazon…

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Episode 18: Kim Mathisen

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about…

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Episode 17: Jason Greenwood

Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future. In this episode we discuss: How many opportunities brands have to create an experience and one excellent example Why you must be building out impeccable experiences across all your touchpoints Customers expect…

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Episode 16: John Ghiorso

John’s spent the last 12-years building his Amazon agency and brings with him a seasoned, well versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss: The importance of data and how to utilise it How so many brands lack operational excellence and why…

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EPISODE 15: Ryan Child

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution. In this episode we discuss: How to make Amazon profitable FBA is no longer a…

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