Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he’s fabulously well placed to advise on ad strategy and Europe.
In this episode we discuss:
- How unprofessional the DE marketplace is and how there is still vast opportunity there
- Why the marketplace needs people to waste money on advertising
- 4 different functions of Amazon Advertising and why you must be aware of each of them
- Where he’s identified the greatest opportunity in Amazon EU and how to capitalise on it
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