Ian builds Facebook ads and messenger bot flows for brands on Amazon. He’s got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success.
– Why customer lifetime value is important in advertising
– What type of product he thinks people should be focusing on now
– Why you shouldn’t over obsess margins on your first order
– China knocking you off your perch on Amazon
– Why you’ve got to drive traffic from off of Amazon to win on the marketplace
– Owning the customer journey
LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.Click here for the RAW unedited transcript