Episode 35: Judson Morgan

Judson takes creative content to a new level. He’s made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.

It this episode we discuss:

  • Building a series of brands on Amazon generating millions of dollars per year on the marketplace
  • Keeping on top of a large range of SKUs and learning how to prioritise
  • Brand stories and why you must be building one out to achieve sustainable success
  • Why brands fail on Amazon and how to fix it
  • Why some products fail
  • How to make Amazon your top customer acquisition channel
  • Why he doesn’t try to get a review with his product insert

Connect with Judson on LinkedIn here.

Other resources:

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Click here for the RAW unedited transcript
[0:00:01] George Reid: Welcome to It’s Always Day One. My name is George Reid, a former Amazonian turned Amazon consultant. Each week on the podcast, you’re going to hit industry experts, brand owners on Amazon employees share their answers to the basic yet fundamental questions. You should be asking yourself about your Amazon business. Now let’s jump in. I hope everyone, thank you very much for joining us again today on the It’s always Day One podcast. Today I’ve got Joadson Morgan from butter on. I’m sure he’s gonna explain a little bit more about that, really excited to kind of dig in some content pieces today on building Building That brand image out just on Johnny, Give us the 22nd intro.

[0:00:41] Judson Morgan: Yeah, sure. Justin Morgan. I have an agency called Butter. Here in Los Angeles. We do creative content for E com brands from billion dollar brands to like, you know, an Amazon store with one skew. Um, and I also have a couple Amazon brands myself.

[0:00:55] George Reid: Good man. Thank you for the very concise into. I really like that a lot. So to get straight into it, thinking about the brands you’re working with, the brands that you’re managing yourself what brands do now to create sustainable success.

[0:01:09] Judson Morgan: Good question. Um, it’s become more and more challenging, right? So I think I mean, I’m in the creative space, and, uh, and I have had luck with, really sort of building a brand from 2017 back when 2016, when nobody was doing it on Amazon, right? No one was. They were just putting up Scuse. And so I built a brand from the beginning because I I wasn’t interested in selling. Skews it right. It just didn’t. It didn’t spark me building a real brand spark to me. I wanted to tell the story. I’m a storyteller. I wanted I came from, like, filmmaking. You know, I have a masters in the arts, and so I really wanted to tell the story. And I feel like that has really done me well, and we’re going to hit eight figures this year. And so I think the secret to my success is, um, that I told a brand story that I have creative, that my creative is good. I always knew I needed good imagery. It was just part of instinctually that it was the thing that I knew about e commerce. I knew nothing about else. I just knew that I need to have good images and videos, right? So we’ve gotten eight figures doing that. And I think that’s one of the secrets to people’s success. And it’s becoming more and more important. It’s It’s less and less of a viable business model to just put up Scuse and try to rank for keywords. You gotta have more of, ah, storytelling aspect to your brand.

[0:02:27] George Reid: On what components make up that story. So, like, So if you take one of your grand, for example or grand you’re working with What? What can people be thinking about? What they are telling that story? What’s that? Check for? This may look like,

[0:02:39] Judson Morgan: Yeah. Um, yeah. So I think Simon cynics ideas the place to start. Start with why, um, why do you exist? Why do your products exist? Um, who are

[0:02:51] George Reid: you speaking to?

[0:02:52] Judson Morgan: And what What is the pain point you’re solving in the world? Why? Why should your brand exist? Why should your products exist? And once you have that answer, it sort of goes straight into, um, telling that that story of why So, um, one of my brands has a give back, um, sort of like Tom shoes or whatever. So are my idea was I actually genuinely was in the place where I wasn’t living a generous life. And I wanted to figure out how to connect, generosity, to cap to, like, providing for my family, right? I wanted, because those can seem like they’re antithetical. But I wanted to pair them, and so on. The idea of having a brand that you know was connected to every single purchase is connected to a charitable gift. That’s my brand story. So gifts that give back and so, um, connecting that through through the from the top to the bottom, every image, every video, every product we developed the product design. It’s all it’s all filtered through that story.

[0:03:55] George Reid: I really like that, That way of thinking off, filtering it for a story on bond, identifying the story to begin with, then working with the products and kind of pushing them through that process. They’ve all got a bit of a flavor of this story. They’ve all got enough. You can see it. You can smell it at every component of your brand on. That’s not just a product, like even the website. It’s gone elements of your story on there, even that the way your packaging, maybe it’s opened up. It’s got elements. Your story in there. Eso if you lean into sustainability, for argument’s sake. And that was a big part of your story, the planet and being plant based or whatever you would incorporate. That’s what a lot of what you’re doing with the packaging on. But again, it’s just is being filtered through the story processes that kind of what you’re suggesting,

[0:04:46] Judson Morgan: you 100% Andi, I think, uh, not not enough brands are doing it many, many DTC brands. Um, you know, the big ones. That’s that is what they’re doing when you think about ever lane. When you think about Warby Parker, you think about these brands and they’re just they’re their story, their origin story. And there, um, and who they are in the world filters through product selection, to the design, to everything to their launches, to everything. So I I think it’s a It’s an opportunity on Amazon Not many folks are doing.

[0:05:20] George Reid: Why would be my question, in your opinion, why?

[0:05:24] Judson Morgan: Well, because in my opinion. It started out where Amazon wasn’t really a platform. Where that was it wasn’t possible. Really? There wasn’t that much opportunity to tell your story. You could, um you could put image imagery. I mean, there, there, they don’t even want you to have infographics on your imagery right there. So now they’re giving us opportunities, right? With the brand store pages with a plus content with all these different places, you know, video ads, all these different places where we can do story now. So I think in the beginning of Amazon, it was before it became sort of a mature, uh, e commerce play. It was it was kind of a product place. It was a product, right? Skewed by skew. Right. So I think that’s sort of how this business model, um, came to be. And so that’s what you know. Now that we’re moving in a mature, more mature phase, I think there’s a lot of opportunity, But wouldn’t you agree that they’re they’re just Amazon? Didn’t want us to Really?

[0:06:24] George Reid: I I agree. What if you think back to some of the core principles It was increased selection on lower prices. There was no component about delivering Ah wow experience or anything like that. They will talk about the customer on the their view of that customer experience is built upon. Fast delivery is built upon low crisis is built upon. Selection is not built upon the experience they have unnecessarily on the store, on the emotions that they may have invoked with them than related to branding. It’s more related to others, loads of selection. That’s an emotional experience, and this is good. I’m related based on that. There’s some good prices. I’m elated based on that, but it’s no, I love how that looks. I love how that moves. I love how that feels. I love whatever I love that those videos all over the place, and that allows you to connect with brands. Um, so I I agree entirely, and I can see why that has been the case, given some of the tenants at the heart of Amazon, which is selection price, and that’s gonna be the driver first. Now you can see that pivot in the last. When I was there, it was really a bit years ago, and they were just introducing a plus. Now it’s kind of accelerated. They’re really seeing the hockey stick. Usually, the hockey stick obviously happens throughout the year they’re seeing over a three year period, and it’s really rallying up. Now it’s Q four for content, if you will. It’s Q four for brands, if you will, in terms of how it’s ramping up with the ability to really do a lot more of your storefront with a plus premium A plus. Plus, they’re giving you these opportunities because they’re encouraging that Mawr Onda put opposed to the dare but are linked in where? If Amazon are focusing on something, it is very logical for you to focus on it as well. Amazon focused heavily on operations before, If you focused on it, you are always going to do well. That was your foundation Amazon, and are focusing very heavily on advertising. Anyone who’s followed their focus on replicating a mirrored it was clearly seeing the rewards now because if you’re good advertising your winning on Amazon now, it’s all about the brand. A swell a some other things which we could go on to. If you’re then of that brand, you’re going to be rewarded. I’ll be intrigued to know kind of how the nine is changing with things like conversion rates, things like the types of content and modules, people using an A plus that would be fascinating.

[0:09:07] Judson Morgan: Yeah, like something like time on page or something like that is not something that they were focused on. But I wonder if they are now where it’s like, Oh, with a plus. We want people to be looking at thes longer because we saw that conversion rates better. If somebody stays on the page a minute rather than 27 seconds or whatever, that’s what’s interesting. Or like watching a full video if, like they’re seeing, Oh wow, people that watched. I mean, they saw they came out with that stat. People that watched the video actually wasn’t even watched The video. I think it was if you had it. No, no, it was. If they watched the video, it was 3.6 times, you know, conversion rate. Eso they’re like, Oh, wow. Okay, so let’s put more videos and then, um yeah, so it’s interesting that I I do agree with you. I think the algorithm is probably adjusting their adjusting to that. Those differences

[0:09:50] George Reid: on it will be interesting to see how they treat you more favorably. If you are then going on to look at their store from Andi exploring more without brand, are they going to give you more of a leg up? Based on that? Is that gonna be part of kind of algorithm boost even if they don’t convert from your first product? But then going convert another product on your page? There’s your first product, which they use a search to get to. Does that get some kind of ranking boost? Because they kind of brought you in and you’ve still made the sale? I don’t know, but it is certainly something to think about it. I think the way they’re encouraging storefronts on the way there, encouraging not just from the page itself through to a store page, but encouraging it throughout as well. It certainly speaks volumes in my mind of investing heavily there, but when it comes down to the content on that storefront there, I struggle that obviously run the Amazon creative Facebook group and it’s difficult for me to go out and find really good examples of storefronts like it’s not an easy task, you said. Google Search top 100 shop, five storefronts. There will be 300 different articles, which would show you 100 of each go and find an Amazon is bloody tricky. What why do you think that is? And what recommendations could you give the brands in terms of templates? Perhaps they could replicate in terms of things that could think about or copy. Or what do you think when the storefront front.

[0:11:21] Judson Morgan: Yeah, you know, it’s a very interesting because I’m on both sides, so I have to brands and I also have an agency that helps brands Andi. I find this to be true for me, and I own a brand that does thes right. I find it tricky like am I going to? So I have, you know, quite a few skews. 125 excuse over my two brands. And so there’s a that’s a lot of a plus content to try toe put together. That’s a lot of videos. There’s a lot of content, and, um, do I? What’s the 80 20 principle of this? Every day I wake up what’s the 80 20? Because there is an insane, insane amount of opportunity. Amazon is emailing me every day like, hey, we want you toe, uh, launch in Singapore and launching wherever you know they’re paying for me to launch in the UK on one of my brands, right? You probably heard about that, were there. They find brands they like and then they’ll pay you. You know, they’ll pay for all your stuff toe and help you. So they give you a free person for a year at Amazon to lead you through the process of moving from the US to the UK And we did it last year and they paid all the fees, and now they’ve invited us to do it for our second brand. And we’re like, Wait a second, man, Are we going to do this even though they’re paying for? And they’re doing some of the lay work. It’s like, what is the 20% that’s really going to drive results? And, um, A plus content is not going to change a conversion rate by 20% right? It is not. Will it build it? Build your brand? Will it help your conversion rate by a few points? Yes. So the question is, for every skew you have in your portfolio. How do you decide? When am I going to do what? Which piece am I going to do? So you got to start from the beginning. You gotta I mean, if I if I look at one of my skews, let’s say it’s skew number 79. I haven’t looked at it for months, right? I have a team. I have looked. I look and I’m like, You know what? That main image isn’t that great. And I’m so I’m not gonna worry about a plus until we really dial in the main image, because that’s more important. You’re without the session. No one’s going to see your A plus, so you’ve got to really think through that process. That’s the only I know. It’s a vague answer, but that’s really my answer is you. You need to figure out for each skew. What is what is that? What is the next thing that you need to take? You know, what’s the next next move?

[0:13:41] George Reid: I think I really like that point on a lot of people, obviously, Nick and May and conversations I have get flustered with the, um, not Brown registered Yet for argument’s sake or you know, we haven’t gotten around to it plus yet, and they think they’re gonna flick it on. It’s gonna be that miracle. But you make such a valid point right there off you a plus doesn’t mean shit if you never got the impression the first place like it just doesn’t matter at the most important touch point to begin with is that main image. I’m not necessarily just looking at Stand alone. Does the image look good? You put it on the wall with nothing else around it just look nice, because that’s not necessarily as important as how does it look on page one against some of the competition?

[0:14:27] Judson Morgan: Exactly. And by the way, how is it going to look good? You like? Let’s say what you really conclude is I need to I need toe change my packaging, right? I mean, the main image could only look so good if you can’t, you know what I mean. Like, there has been times where we’ve changed. The packaging changed our main image before the new packaging got in. And it wasn’t the end of the world. It wasn’t like every single person returned the product, so I’m saying you can do that. If that makes sense, you can change main image and then you still even Maybe on your bullet, you say, like, Hey, um, the packaging is whatever. You make some caveat, right? Um, but you thio change your main image. Sometimes it means so. I think it was on your podcast. Might have been on another’s where three. ASIO. Those guys were like they will go in and change the packaging on a product and, like scale it hundreds of percent. Um, like that’s one of their tactics, right? And the reason is is because of this main image, because the packaging, the way your product looks, is a huge part of what it looks like on the page. Going from going from a photo to a three D render or going from this angle to a little bit of a different angle, or adding the box or adding a shadow. They help those things help, but it really comes down to What does your product look like?

[0:15:45] George Reid: E think that’s I’ve to be fair, you studying because I’ve never thought about it like that, but it makes so much sense. The other pieces are marginal gains. Unless you’ve got shit images like low resolution images during I raise with a nice some nail cleverly placed over the top to explain quantity or whatever. Unless it’s that you’re not gonna get anything more than marginal gains, you make it a little percent here, a little percent their extra traffic here, extra traffic there extra click through whatever. But I really like the idea of just being old enough to G. O. Actually, our packaging just isn’t strong enough. You can’t polish a turd is kind of the way of describing it, right? You look at it amongst the competition, Ugo. Maybe the packaging is nice. Maybe it does little good, but when you sit against the competition, is it making you stand out? And that’s the question on, uh, you obviously then come back to the filter comment that you said earlier, Wrong about your filtering it through the story ons you weigh up carefully and go. If we change the color now, does it still filtered through the story or not? Because you still wanted to write?

[0:16:57] Judson Morgan: Yeah, yeah, 100%. And I think that’s where it’s getting. It’s getting you need to be more and more advanced, or you can lose your lunch. Like we. We have a very successful brands, and we have launched products that have failed in the last six months. You will have products that fail. It is true because you you think the market is stronger than it is. You think you can rank for certain keywords. It takes, by the way, it takes 3 to 4 months, maybe longer during Cove it to get your product in the Amazon. So you think it’s a great idea. Four months from now, there might be six of we’ve had this happen recently. Six other people in the market suddenly, and it’s like, Oh, my goodness, this is a completely different thing than we thought we were getting into way harder. There’s Chinese sellers who are way under us in price. Um, by the way, that’s one of my things is that China is taking over Amazon, right? Um, there are just there. I don’t know what the stats are, but there are just insane amounts of Chinese sellers direct from the factories. Right? Selling on these on our on UK and on on us. And what are they? What where they gonna be? This? They’re gonna be this on price. Where they not gonna be This They’re not gonna be this on brand story. That’s why my agency exists. That’s why people need. Like you and George. You have talked about it a lot on your podcast and one of the reasons I resonated with you from the beginning. I was like, Oh, my gosh s o Many of your guests were like creative is massively important videos and photos. I mean, it’s totally differentiating and most podcast in the space. We’re not talking about that, and it keeps coming up over and over again. And then I saw I was like, one day you started Amazon creatives, that Facebook Facebook group. And I was like, Oh, my gosh, this guy, we’re super aligned. Um, because you know what I’m saying about the price? The China’s prices like, how could you?

[0:18:40] George Reid: I completely agree. Like, it sounds like you shouted back at me what I’ve been shouting out for for a long period off China isn’t able to be coming. I know 75% of new salads last year with Chinese those air intelligent apartment with Chinese manufacturers and they’re going at it together rather than going what’s the best price you can do it. Our price as a company, whether it’s us and UK parting with a Chinese partner of some capacity, that’s intelligent. But the Chinese were going direct, also intelligent, but in my opinion, and it is an opinion, I think the Chinese manufacturers are 2 to 3 plus years, a way of understanding how to market brands or Western societies. And as a result of that, like there’s a reason why you exist in your in L. A. On you’re leading from the kind of the front off content because you understand it. You kind of boots on the ground. It makes absolute sense. You can resonate with the people there. You know what they want. You know how our brand is a level up, a supposed to level down. It’s going to take a long time for the Chinese to get there. Does it eat into Amazon’s algorithm? Low prices? Absolutely. But for sustainability, I always lean back to brand because there’s always gonna be someone cheaper who’s willing to make it a cent cheaper, 10 cents cheaper, whatever. And then it just arose. Margin units, stupid. All the game. When no one’s making any profit on you can play that game with them but for sustainable success. For your first question, you wanna be a building that brand mode, which comes back to having a brand, the kind of story throughout. Um, so, yeah, you kind of you nailed it there in the Chinese. Must be scaring everybody. Um,

[0:20:26] Judson Morgan: we have a have a quick, quick anecdote about that story about the the moat that you can create and you can be a higher priced products. So one of our main products and I won’t mention the product, and I probably should. But for whatever reason, I’m not gonna mention it. The it’s our one of our best selling products, and we are higher priced, and we were in later than the other. So there’s two or three other main competitors, and even though we’re 30 40% higher price, we have a full brand story. Nobody else does. Nobody else has lifestyle images, and they’re they’re just selling the product. And we are selling this story the lifestyle and, um, and making. We understood that the product had a cool how to coolness factor and nobody else did. People were just finding the product on Amazon because they knew it was cool, but the people selling it didn’t. So we came in knowing it was cool, knowing how to tell the story. And we took over the market. And, uh, and now you know, we’re by far the best seller. We have the best seller badge on a bunch of the keywords and the other people must have been like, man, what happened? Like the other sellers, like what happened? So I think that is possible and that that’s the world we’re in, right? Guys like you and I brand people that are listening to this podcast. This is how we can win.

[0:21:45] George Reid: Yeah, I completely agree, like you can. There’s no point of view battling on the same ground as them because you’re not going to win about that example is perfect. We can sit 30 to 40% higher on we can tell a story on bond. I think the way we treat to look at the data behind this. But the more time people are spending throughout covert etcetera with being locked in there looking to be stimulated in other ways rather than just low prices. They’re looking for something to buy into. They’re looking for brands. They can spend a bit of time on the website reading the block or engaging in their social media because they like it. They connect with it. There’s a Facebook group that’s a V I. P Group. The last episode of Ricardo with record with Charlie. Ah, wild pipe. That deodorant is obviously more expensive than other alternative deodorants out there, done for whatever links, whatever. But they have a story. They have a purpose of the mission. And even if someone else comes along now with that kind of similar to the story, they’ve won that customer over. They’ve built kind of loyalty with them. They’re doing give backs. They’re part of the community. You’ve had an input in how they create their new products. Order these things. What, you’re getting additional touch points and you’re getting deeper and green with that customer. Um, on. That’s how you can charge 30 to 40% mawr than some of the competition. I’m not finding around, and obviously you’ll know this is well on the advertising front with your brand day. You’re charging 30 40% more for Does it change your game completely when you’re advertising, right?

[0:23:22] Judson Morgan: Yeah, Absolutely. Yeah. You just you have more, you have more leeway. You can advertise more. You could be more aggressive because you have the margin.

[0:23:31] George Reid: And I think built building on that because of the story, you’ve got that customer lifetime value increasing significantly. I would imagine the pencil type of product is or the cross the opportunity or the repeat purchase opportunity increasing significantly because of the story. Whereas if you have got a transaction instead of a customer, your lifetime value goes drop down. I’m sure you’re seeing that a lot with some of them or consumable based brands you’re working with, right?

[0:23:59] Judson Morgan: Yeah, 100%. It’s, um we have ah, we have. Ah, our funnel is insert cards. Um, that lead to our website. And on there there’s different. There’s different offers in different products, but some of them are. Buy one. Get one free on your next purchase, and that works amazingly well. Then they purchased from our website and then they email me because I send them a personal email when they email. Then when they purchase on our website and they say, Man, I found you on Amazon and I wanted to support you guys. I love what you’re doing and they learned about what we’re doing from the insert cards from. And so your brand storytelling goes all the way through right? Like we talked about because those the imagery, they’re not gonna buy it. If they don’t see the brand story from the from the beginning, they see it. Then it’s fulfilled as they open the package of like, Oh my gosh, this charity messages on this card. It’s a perfect gift to give to somebody because it’s there. And then and then they go to a website and it’s and it’s again. And then I met. Then I email them personally, and I say, I’m just so thankful that you came to us and found us and and purchase this like we’re all doing something wonderful in the world together and your purchase triggered a donation, and then I get emails every day. Thank you so much. I found, like, my favorite thing, and I’m gonna give it to a bunch of my friends, and, um, it’s it’s it’s ah, it’s pretty incredible and I will tell you the top of funnel for us is Amazon. So we we don’t do a lot of Facebook ads we don’t do a lot about. We were pretty good on social, but Amazon, because we make thousands of sales per day, sends us so much traffic because people look at the insert cards or or just Google our brand, right? They see the brand. They google the brand. Um,

[0:25:39] George Reid: how so? There’s many discussion points there. We’ll try to keep under 30 minutes. Well, I’m sure we can record again in the future. But when we’re talking about the insert card, just one on the on the side of caution is, How are you avoiding getting in trouble there? Question number one and question number two is What are you thinking about when you’re creating that insert in terms off, Let’s say the weighting of the card. I use the fridge tests, example what they put on the fridge. What are you thinking about? Both both questions.

[0:26:13] Judson Morgan: We, I mean, we have It’s designed very well, and it z it’s cute, and it’s something. It’s not like the insert cards that you get from a Chinese seller there, just like a piece of paper and they are poorly designed and they’re trying to get you to do something. This is genuinely telling the story of the product, and it’s it’s well designed. It’s inside the actual packaging, and you, you it’s the first thing you see, so you’ll you’ll pick up and it’s kind of card stock, right? So it’s nice you pick it up. I can’t imagine a human who doesn’t read most of it because it’s the first thing you see when you open the package, right when you get when you get those, you read them, or at least you glance at them and the u. R L is quite big. So our theory was, we wanted to make sure our kind of U. R L are our website. You are a zoo, many places as possible. I mean, it’s actually on our images on Amazon because it’s on our packaging, right? So we don’t We’re not trying to sneak it in there. It’s on the front of our packaging or the side or whatever. And so it’s in the imagery, and we’ve never been flagged. It’s been five years never been flagged and we’ve never had any issues with the insert cards. I don’t I don’t think it’s against any rules, because what Nike can’t put Nike dot com on that package? You know, I think you can put your you are or whatever you want.

[0:27:31] George Reid: No. Yeah, I know the only reason I was kind of testing it was you’re looking to lean more towards sending the traffic to the website as opposed to doing anything manipulative with we asked reviews. Are you ignoring of use or using your website to encourage the reviews and creating a phone call?

[0:27:49] Judson Morgan: Right, Right, right. No, we are very. We’re careful about the reviews, So we have other We we goto our social people on social for some reviews, right? So we’ll d m people within our instagram following or our email list or stuff like that. We don’t have a direct funnel from an insert card to a review. Um, it’s, uh, and even if we do ask for review at some point along those, um, that pathway that they go to Amazon, buy something and then come to us. Um, we never asked for anything except for honest feedback, so I feel pretty, pretty safe. Pretty careful with that.

[0:28:28] George Reid: Good man. I want to finish with five quick questions for a speed round. We’ll wrap it up. I’ve got heaps more. We can ask what that will be for a future episode, No doubt. Question number one completely different topics what we’ve been talking about. But how do you see data leveling or widening the playing field Going forward,

[0:28:47] Judson Morgan: I’m with you. That data is, um it’s only as good as the dashboards. It’s only as good as the interpretation of it. Um, so I think that’s where the inflection point is is where people can, where the tools can really give us the information that we need to take the right actions s So I think it’s it’s important. But right now there’s too much data. So you know, there’s more than we need. So it’s gonna be those those places where we can actually find the actionable execute herbal information out of the data.

[0:29:20] George Reid: Okay noted on, Would you say, because of that, it’s leveling the playing field or widening it because to get actual stuff often becomes quite expensive. With some of the dashboards tours, it’s actually need.

[0:29:33] Judson Morgan: Yeah, Maybe it is widening it then.

[0:29:35] George Reid: Morrison. Uh, sorry. Kind of put words in the mouth.

[0:29:38] Judson Morgan: Yeah. No, no.

[0:29:39] George Reid: Yeah. Okay. Question over to what’s the biggest threat to an Amazon business? I think I know the answer. But anyway,

[0:29:47] Judson Morgan: um, biggest threat is Yeah, it’s probably pricing from China.

[0:29:53] George Reid: You only had 10-K. Would you start in Amazon business?

[0:29:57] Judson Morgan: Yes.

[0:29:58] George Reid: You’re running an ambitious on your own. I realized you’ve done that. Who would you hire first?

[0:30:03] Judson Morgan: I remember you asking this question. And I think from what I’ve learned over the last five years, I would I would want a problem solver. Someone who can, um, figure things out on their own and solve problems. Because Amazon never stops changing the problems never stop.

[0:30:24] George Reid: Yeah, a lot of a lot of good answer in today’s market. Where would you launch Amazon or your website? First?

[0:30:31] Judson Morgan: Amazon.

[0:30:32] George Reid: Good man. Some great response. I really enjoyed that. And judge, I’d love you to come back on in a few months time because I’m left with many questions left unanswered because we’ve waffled and spiraled and all that sort of jazz may thank you so much. I thought was really beneficial and, uh, look forward to speak to you soon. My

[0:30:51] Judson Morgan: Yeah, man. Thank you. That was awesome,

[0:30:53] George Reid: Justin.

[0:30:53] Judson Morgan: Childlike.

[0:30:55] George Reid: Hey, guys, just a quick one. If you are enjoying the podcast on either have some actionable next steps or new ideas I’d really appreciate if you could one subscribe to the show and leave us a review. Thes are really, really important to us. As you probably know, being in the Amazon world, Aunt to If you’re looking for additional support with your brand head over to the website, it’s always day one dot co dot UK. We’ve got links to other Resource is as often our guys speak soon.

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