Lisa has been a packaging journalist since 1982. She’s the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.
In this episode we discuss:
- How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since Covid
- Why Amazon reward brands that package products well and how to ensure you are
- The 4-step experience customers have with your packaging and what to think about within each step to significantly improve how your customers think about you as a brand
- How AI (artificial intelligence) could be changing the face of how we design packaging and whether it’ll ever be able to replace designers
You can connect with Lisa on LinkedIn here.
LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.Click here for the RAW unedited transcript