Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years.
In this episode we discuss:
- How did you prioritise hiring when starting
- What should CPG brands be looking at from a packaging perspective
- How important is customer lifetime value and what can you do to foster it
- How can influencers play a role in the successful launch of a grocery brand
- Amazon or website first
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